A Family Affair in Fashion Ashland’s Beloved Zella Rose Boutique
- Posted By: Sasha Bush
- 1 hour ago
- 2 min read
A Family Affair in Fashion
Ashland’s Beloved Zella Rose Boutique
Tim Holmes
The Ashland Beacon
If a boutique could tell a story, Zella Rose Boutique would sing like a Southern ballad—full of charm, heritage, and heart. Named after two remarkable women, Zella and Rose, the grandmothers who helped shape the life of their granddaughter Kelly Elkins, this beloved Ashland business carries more than fashion inside its walls—it carries legacy. For nearly twenty years, Zella Rose Boutique has welcomed shoppers from its cozy spot just across from Camp Landing at 9724 US Route 60 in Ashland, Kentucky.
Zella Rose is one of the rare local gems that beautifully blends commitment, family, and style. Kelly works side by side with her mother, Judy Long, every day, offering the latest in women’s boutique apparel and accessories. The boutique feels like a warm throwback to the days when families spent their workdays together, doing exactly what they loved.
Launched eighteen years ago on Black Friday, Zella Rose continues to shine during the holiday shopping season as one of several Ashland businesses participating in “Pink Weekend,” offering storewide and online specials. For added convenience, shoppers can browse their stunning selection at www.zellaroseboutique.com, with shipping available to every state in the nation. Kelly also posts daily specials on Instagram and Facebook, both under the name Zella Rose Boutique.
Once a brick ranch home nestled on a hillside, the building now welcomes visitors with room after room carefully transformed into specialty spaces featuring clothing for both adults and children. If you're searching for the latest University of Kentucky apparel, Zella Rose is the destination. Shoppers can also elevate their look with sparkling Sorrelli jewelry, found exclusively at Zella Rose.
Customers trust this boutique because commitment and loyalty are woven into its very fabric. Kelly herself is no stranger to dedication—not only is she a loyal fan of the University of Kentucky, but she is also a former Wildcats cheerleader.
When asked about her experience, she stated, “I learned a great deal from being a cheerleader. That taught me a lot, of which I’ve always tried to instill in my own children in their pursuits.” Asked if there was one word that defines her business approach, Kelly didn’t hesitate: “Consistency. It’s the key to building and maintaining trust with my customers and the services we provide.”
With nearly two decades of consistent service and community support, Zella Rose Boutique has become a trusted pillar in Ashland. Over the years, they have donated to local schools, supported The Dressing Room in downtown Ashland, and provided modeling opportunities for numerous young women. Zella Rose is a business our city can truly be proud of—and absolutely worth a visit.